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Daifco is the ultimate, online, smart-automated-platform that matches news broadcasters with guest experts in real-time. Connecting Middle East based experts with news channels in other regions is one of the most critical challenges in news broadcasting today. As an Arab, Zada Haj, the CEO and Founder of Daifco is determined to bridge this gap. She sees this as both a multi-billion dollar business opportunity as well as a personal mission to grow understanding and bridge gaps between the regions.